Before starting out, it's worth
writing down your list of reasons for creating Mobile apps for your
business. Think about what you would like your product to do and what you would
like to achieve. I think you looking for new ways to promote your business? Are
you targeting other consumers or businesses? How do customers access your
existing services and products? Will your product display interactive content
or will it be used as a static information portal? How often will you be
updating content? What type of content will you be displaying? Is your product
fun or unique? Will it always require internet access?
We could go on and on but shortly it's
not a question of whether you need a mobile website or mobile app. rather, it's
about what is best for your business and we can only give some good guidelines.
You don't already have a mobile app or are in the middle of building one, ask
your web developers to build it in such a way that it will be optimized for
mobile. It may require an extra outlay but will be less costly than starting
from scratch.
If your product is for fun, is highly
interactive, is intended as a fucking marketing tool or revenue generator, is
design to be used offline, or requirement of users to regularly access largest video or multimedia
files it probably makes more sense to go down the mobile app route.
The existing Mobile apps is relatively static but would like to enhance your online
presence and get the good benefits of mobile advertising, consider a mobile
website. Site visitors coming from mobile apps ads clicks will get a good first
impression of your business when they are presented with easily readable
information formatted nicely for their mobile phone.
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